Wiseman in the community - going further in the community

Robert Wiseman Dairies is part of local communities all over the UK as a supplier of fresh milk and as a major employer.

With that comes a responsibility to wherever possible, get involved with local communities particularly where we have dairies and distribution centres.

To facilitate this, the Company has established Wiseman in the Community to ensure that community activity is relevant in each locale and focused on delivering against a number of guiding themes.

For example, wherever possible, Wiseman in the Community activity will benefit families and children, promote good health, involve our customers and create a tangible, visible result.

More than 400 staff got involved in Wiseman in the Community activities during the year, raising in excess of £60,000 for Wiseman’s charity partner, Help the Hospices.

The Company ran its 13th annual Robert Wiseman Dairies Neighbourhood Shop of the Year programme, which recognises the quality and excellence of hundreds of convenience stores throughout the UK.

This year’s award was won by Spar in Pelynt, Cornwall, a convenience store which has been run by generations of the Boxall family for over 80 years. The store was credited by independent judges for ‘going the extra mile’ for their customers and the community they serve.

Over and above this, the Company has again committed itself to raising awareness for a range of charity concerns including the MS Society, Guide Dogs, the Stroke Association, Marie Curie Cancer Care and the Beatson Pebble Appeal through a ‘charity month’ on pack promotion.

And Wiseman has also backed participative sport and leisure for families by sponsoring the freshnlo Pedal for Scotland event, which attracted a record 7,000 riders to take part in a 51 miles cycle from Glasgow to Edinburgh in September.

Our ‘SHOCK’ brand has also played a central role in the revival of street football in Scotland.

A partnership between Wiseman and the Scottish Football Association during the year saw thousands of young people between the ages of 10 and 18 years, benefiting from free Street Football Sessions delivered by SFA coaches around Wiseman’s dairy and depot sites in North Lanarkshire, South Lanarkshire, Glasgow and Fife.