Strategy

Long term strategy and business objectives

Robert Wiseman Dairies procures, processes and delivers more than 30% of the fresh liquid milk consumed in Britain every day. Our mission is to meet our customers' needs for quality fresh milk products every day. In doing so we will look to maximise the benefits generated for our shareholders, employees and suppliers whilst minimising our environmental impacts. We want to be a sustainable business but what does that really mean to us. We have seven different objectives that we believe require to be balanced in order for us to have a sustainable business.

These seven objectives shape our approach to achieving our mission. In no particular order these are:

• Meet and exceed customers needs
• Profitable growth
• Consistently improving shareholder returns
• Industry leading environmental performance
• Treat employees fairly and ensure that they have the skills, ability and tools to do their job
• Create, maintain and enhance partnerships with our suppliers
• Make a positive contribution to the communities in which we operate

Further details on each of these objectives can be found within our annual report.